Shredz CEO Arvin Lal dismisses Devin as a Sheredz Athlete
To summarize the video Arvin discussed his company and their goals within the fitness community. While also making a public statement about the waves of negative feed back Devin had been bringing the brand. His ultimate decision was to end professional ties with Devin effective on the day of the video post.
The deception goes a lot farther than manipulating a few images in photoshop. Devin is accused of holding 30day challenges with fake winners. To be entered into his challenge he asks that you pay for his meal and workout plan. The winners in the end however are found to be fake.
Being that this trial is being held by the court of the internet Im not sure what financial repercussions Devin will receive, and what restitution his clients can expect. I see Arvin's stance to cut ties on their business relationship is a positive one.
People will always find a way to take advantage of others. The business of scamming people is one that has been around for generations. In the fitness world their is big business in the selling of suplements with an endless amount of people who want a quick solution to achieving their fitness goals. Instead of looking to the Internet or fitness icons, ask someone in your gym. More often than not they will tell you about the protein or pre workout they take, but at the root you will hear it takes time and hard work.
What are your thoughts? Did Arvin make the right call? Will this impact the fitness community and how they advertise products? Let me know in the comment section. If you are new to the blog, welcome! Be sure to head over to Facebook and add my photography page. Also you can follow me on Instagram links located above.