Announcement

Devin Physique Looses Shredz Sponsor

Shredz CEO Arvin Lal dismisses Devin as a Sheredz Athlete

 

To summarize the video Arvin discussed his company and their goals within the fitness community. While also making a public statement about the waves of negative feed back Devin had been bringing the brand. His ultimate decision was to end professional ties with Devin effective on the day of the video post.

The deception goes a lot farther than manipulating a few images in photoshop.  Devin is accused of holding 30day challenges with fake winners.  To be entered into his challenge he asks that you pay for his meal and workout plan.  The winners in the end however are found to be fake.

Being that this trial is being held by the court of the internet Im not sure what financial repercussions Devin will receive, and what restitution his clients can expect.  I see Arvin's stance to cut ties on their business relationship is a positive one. 

People will always find a way to take advantage of others. The business of scamming people is one that has been around for generations. In the fitness world their is big business in the selling of suplements with an endless amount of people who want a quick solution to achieving their fitness goals. Instead of looking to the Internet or fitness icons, ask someone in your gym. More often than not they will tell you about the protein or pre workout they take, but at the root you will hear it takes time and hard work. 

  ( At this time their is no video, post, or statement from Devin in response to his dismissal)

 ( At this time their is no video, post, or statement from Devin in response to his dismissal)

What are your thoughts? Did Arvin make the right call? Will this impact the fitness community and how they advertise products? Let me know in the comment section. If you are new to the blog, welcome! Be sure to head over to Facebook and add my photography page. Also you can follow me on Instagram links located above.

Baby Announcement Photos

How to be creative with your baby announcement photos?

 

It's a boy!!! 

It's a boy!!! 

    A pregnancy is a very exciting time. Especially if it is your first baby. Nothing is more thrilling than finding out if you will be welcoming a boy or a girl into the world.

    Online you will find a million creative ways to announce your baby to your family, friends, and even the world. Here is one example of ours.  

    We were quick to tell our parents the good news. Taking them to breakfast, and then surprise!!! Your gonna be a grandparent!!! The phone calls to our siblings quickly followed after that. Then was the all important disclaimer that everyone keep quiet until we felt we were ready to tell our friends, and employers. 

    Deciding on a photo for our online announcement took a lot longer. I scrolled through Pinterest, and Google images for ideas. Ultimately I decided to keep it simple with a photo of some little shoes. Photos are great in the since that no one really knows the behind the scenes stuff involved in creating your image. So for the "we're expecting"  picture we headed to Kohls with a camera, and grabbed a few quick photos with some shoes on display.

We're expecting!!! 

We're expecting!!! 

   Durring this time it was too early to know the gender.  So for the editing direction I decided to go with black and white. I wanted a dramatic look so I masked a lot of the un appealing background with shadow and vignette. Focusing the eye on the shoes. I centered my image and converting the aspect ratio to a 16:9 for a cinematic crop.

    It was durring the 20th week when we got the news from the Dr. We again went through the who to tell list. Parents, siblings, friends and finally ending with a social network post.

   For that photo I already knew I would use the same image. I opened it up in Photoshop. Selected the area of the shoe that would have the color, added a new color fill layer, and layer masked out my selection so that it was visible only on the shoes. I then went into the layer blend mode and selected color. This brought out the texture of the canvas on the shoe, and made it look as if the shoes were naturally that color. Here is where the creativity becomes your own. You could easily go to converse website and see all of the colors they have available to get a spot on match or you can do like me and go with a shade you like. Blue was the color I was working with and I made adjustments to the hue and saturation until it was both visually appealing to me and got the final thumbs up from the mommy to be.

    How about you? Heve you taken any baby announcement photos? When did you take yours, and what was your inspiration? Let me know in the comment section. If you are new to the blog, welcome! Be sure to head over to Facebook and add my photography page. Also you can follow me on Instagram links located above.