Bodybuilder

Devin Physique Looses Shredz Sponsor

Shredz CEO Arvin Lal dismisses Devin as a Sheredz Athlete

 

To summarize the video Arvin discussed his company and their goals within the fitness community. While also making a public statement about the waves of negative feed back Devin had been bringing the brand. His ultimate decision was to end professional ties with Devin effective on the day of the video post.

The deception goes a lot farther than manipulating a few images in photoshop.  Devin is accused of holding 30day challenges with fake winners.  To be entered into his challenge he asks that you pay for his meal and workout plan.  The winners in the end however are found to be fake.

Being that this trial is being held by the court of the internet Im not sure what financial repercussions Devin will receive, and what restitution his clients can expect.  I see Arvin's stance to cut ties on their business relationship is a positive one. 

People will always find a way to take advantage of others. The business of scamming people is one that has been around for generations. In the fitness world their is big business in the selling of suplements with an endless amount of people who want a quick solution to achieving their fitness goals. Instead of looking to the Internet or fitness icons, ask someone in your gym. More often than not they will tell you about the protein or pre workout they take, but at the root you will hear it takes time and hard work. 

  ( At this time their is no video, post, or statement from Devin in response to his dismissal)

 ( At this time their is no video, post, or statement from Devin in response to his dismissal)

What are your thoughts? Did Arvin make the right call? Will this impact the fitness community and how they advertise products? Let me know in the comment section. If you are new to the blog, welcome! Be sure to head over to Facebook and add my photography page. Also you can follow me on Instagram links located above.

Fitness Shoot w/@fittattoo

Jason Bettoncourt owner/artist at Inkheadz Tattoo, NPC heavyweight bodybuilder, and nationally qualified. 

image.jpg

    Coming off of a recent win Jason and I met up early in the morning for a chest, and arm routine. Today I was working with the natural light in the gym. I grabbed my 35mm prime lense, dialed my settings in, and we both went to work. 

    When working with an athlete in a public gym setting I always start by telling them I work at their pace. I don't like to interrupt their flow with posing suggestions or having them do something they may not be comfortable with.  

Cable Chest Flys

Cable Chest Flys

  The lighting in the gym most often is great for checking on your physique however is challenging for taking photos. This was a public gym so I shot without a flash. It made for a fast low key session but I paid for it in post processing when it came time to edit my images.  

Cable Tricep Extensions

Cable Tricep Extensions

How about you? Heve you taken any gym photos? When did you take yours, and did you use a flash? Let me know in the comment section. If you are new to the blog, welcome! Be sure to head over to Facebook and add my photography page. Also you can follow me on Instagram links located above.