Shredz

Devin Physique Looses Shredz Sponsor

Shredz CEO Arvin Lal dismisses Devin as a Sheredz Athlete

 

To summarize the video Arvin discussed his company and their goals within the fitness community. While also making a public statement about the waves of negative feed back Devin had been bringing the brand. His ultimate decision was to end professional ties with Devin effective on the day of the video post.

The deception goes a lot farther than manipulating a few images in photoshop.  Devin is accused of holding 30day challenges with fake winners.  To be entered into his challenge he asks that you pay for his meal and workout plan.  The winners in the end however are found to be fake.

Being that this trial is being held by the court of the internet Im not sure what financial repercussions Devin will receive, and what restitution his clients can expect.  I see Arvin's stance to cut ties on their business relationship is a positive one. 

People will always find a way to take advantage of others. The business of scamming people is one that has been around for generations. In the fitness world their is big business in the selling of suplements with an endless amount of people who want a quick solution to achieving their fitness goals. Instead of looking to the Internet or fitness icons, ask someone in your gym. More often than not they will tell you about the protein or pre workout they take, but at the root you will hear it takes time and hard work. 

  ( At this time their is no video, post, or statement from Devin in response to his dismissal)

 ( At this time their is no video, post, or statement from Devin in response to his dismissal)

What are your thoughts? Did Arvin make the right call? Will this impact the fitness community and how they advertise products? Let me know in the comment section. If you are new to the blog, welcome! Be sure to head over to Facebook and add my photography page. Also you can follow me on Instagram links located above.

Devin Physique's Message to Fans

When is using Photoshop ok? and when is it being deceptive?

    Today Devin came clean to his fans about altering his social media photos. In the video below he makes his apology and touches on allegations of scamming people.

Scamming and Photo altering aside the question remains. When is using photoshop acceptable? What is too much and what is commonly acceptable?  If you're photographing a person for fitness photos more often than not the photos don't end up looking the way you saw them. As a photographer I edit the image to display the way I saw it. Altering highlights, shadows, boosting colors, and adjusting contrast to fit my vision and style of editing.  I don't feel these things cross the line. When your making those adjustments you're manipulating data or information in the photo that was already there.  The subject and lighting play a huge roll in how much or how little you need to edit.

    Altering the physical appearance of a subject:

Here is the grey area. I feel that in the fitness community if you are advertising a product and in this ad you or the sponsor claim or imply the physique on display is a result of using those products then that is deception. Bringing in the love handles or increasing the size of your quads don't sell honest results. However I do think that if you are self promoting or using the images to inspire then it's really on your moral compass at that point. People need inspiration and those in the fitness community fluctuate their diets and have off days where a little trim and tuck here or their isn't that big of a deal to me.  There is also the argument on who is at fault for making alterations. The company paying the athlete for the photos and making the changes or the athlete making the changes on their own.  That's just my two cents.

    What do you think? Heve you altered any fitness photos?  How much photoshop is too much? Let me know in the comment section. If you are new to the blog, welcome! Be sure to head over to Facebook and add my photography page. Also you can follow me on Instagram links located above.